IDEA 20090116 AdWear

AdWear is a concept for sponsoring clothing globally by turning garments, like a t-shirt, into an advertising opportunity to offset the cost of clothing. One could envision a system where one gets a shirt for free because of the advert, or could even get paid to wear something.

A good example of adwear are race cars and race car drivers outfits, peppered with advertising throughout a garment.

http://g-ec2.images-amazon.com/images/I/51LkXwYStFL._nascar-fan-gear_.jpg

http://www.fansedge.com/Images/Product/51-26/51-26101-F.jpg

Gallery Show IDEA
Provide a blank t-shirt to various sponsors to buy space on. This will in turn sponsor production of the shirts. The goal is to develop a large mass of sponsors for the project and show. If the money exceeds the production of the shirts, then each person who gets a shirt will receive money to wear the shirt.