SFAI DVD Practicum

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SFAI DT-320 Wednesday, 9:30 - NOON, DMS2 (optionally lecture hall)

Contents

Goal

The goal of this practicum is to collaborativey and professionally create a DVD and supporting materials for the client, Leonardo according to the specifications they desire. A secondary project is to launch MediaExperiment.org and its special weekly event and collect it all together into a final DVD in support of the project.

Objectives

  • Design and Produce DVDs better
  • Work in a team
  • Meet deadlines
  • Work with shifting schedules and goals from client

Tangible

  • Design and Produce DVD for Leonardo
  • Design cover for Leonardo Special Issue
  • Design look and feel for special article about our project
  • Design and Produce DVD for mediaexperiment.org #5
  • One semester-long project on making mediaexperiment.org successful

Summary

Leonardo Magazine, with educational partners, the Center for New Media UC Berkeley and SFAI, are co-producing a DVD in connection with the 2006 Inter-Society for the Electronic Arts (ISEA) International Symposium on Electronic Art and ZeroOne San Jose for the pre-ISEA2006 New Media Pacific Rim Summit. This DVD and accompanying booklet will be packaged with the print version of Leonardo to be released next year.

Students selected for the Practicum will produce and design both the content on the DVD and its external packaging. This includes internally the interface that includes menus, clips and other dynamic content, and externally the design of the packaging, a small booklet and associated text. Additionally, a trailer for the web composed of DVD excerpts will be produced.

Those accepted for the Practicum should be familiar with Adobe After Effects, Photoshop, Illustrator, Final Cut Pro, and DVD Studio Pro. Students should also be highly motivated to work collaboratively on a DVD design project, be able to work with deadlines, and take direction. An interview will be required prior to registration. Students will receive published versions of the DVD for their portfolio.


  • THIS IS NOT FOR ISEA! IT IS ONLY FOR THE pacific rim new media summit (2 day summit, pre-ISEA)
    • summit has 7 working groups
    • project wiki is on socialtext.org (curatorial, organizations, etc) - Jon Phillips has access to this wiki if anyone needs on it.
  • The issue of Leonardo we are working on will include:
    • Each working group will have approx. 8-10 printed pages in the Leonardo issue dedicated to their topic. To help you figure out how much material you need, a printed page in the journal is around 1,000 words. An illustration is usually around 1/4 page. So, for example, an article of 3,000 words and 4 illustrations would come to about 4 pages (3,000 words = 3 pages; plus 4 illustrations = 1 page).
    • We are asking each chair to provide a written paper for the print issue, to provide some context and/or introduction for their topic area of discussion. Each chair should also solicit a couple of other texts to fill out the 8-10 pages per working group. Original texts are preferred, but papers that have been published may be considered on a case-by-case basis, especially if their original publication was not widely available. This group of texts can form a springboard for the working group as each group begins its work.


Overview of Leonardo

From their website:

"Leonardo is many things -- first, it is the name of the Journal of the International Society for the Arts, Sciences and Technology (ISAST), which focuses on artists working with science- and technology-based media and which has been in publication for nearly 40 years. Leonardo is also a trademark of the not-for-profit organization the International Society for the Arts, Sciences and Technology, and so is used in conjunction with all of our projects, including Leonardo Music Journal, our web site Leonardo On-Line, the web journal Leonardo Electronic Almanac, the Leonardo Book Series, the French Leonardo web site OLATS and the Leonardo Network, an international group of collaborating individuals and organizations with common goals and interests. Join and enjoy the benefits of becoming part of this dynamic community."
  • Also, they are trying to modernize somewhat, but must maintain their foot in the academic journal field
  • Each journal has a set design that a contracted design house does...
    • So, for each issue, they (the editors here at SFAI) do the editorial work, and then ship this off to MITPRESS, who then does all the design. So, it is rare for others to get to do design work for this journal.
  • premier academic journal dedicated to art+science and new media
  • Everybody in the field knows Leonardo.
  • Great opportunity to plug into the field.
  • If you write, you should talk to them about future possibilities some time.

Overview of Pacific Rim New Media Summit

Taken from the website:

"The political and economic space of the Pacific Rim represents a dynamic context for innovation and creativity. Experimentation in art, science, architecture, engineering, design, literature, theater and music is emerging new forms of cultural production and experience unique to the region. The complex relations and diversity of Pacific Rim nations is exemplified throughout the hybridized communities that comprise Silicon Valley.
As the 10th largest city in the United States, San Jose is an important portal on the Eastern edge of the Pacific region, which shares deep historical and cultural connections that range from Latin America, the South Pacific, Southeast Asia to Asia. ZeroOne San Jose: An International Festival of Art on the Edge highlights the Pacific Rim as a central theme by presenting the most significant achievements in art, theory and research from throughout the region.
The CADRE Laboratory for New Media at San Jose State University will host a two-day pre-symposium entitled the Pacific Rim New Media Summit co-sponsored by Leonardo. The Summit is intended to explore and build interpretive bridges between institutional, corporate, social and cultural enterprises with an emphasis on the emergence of new media arts programs in 7 areas: Creative Community, Curatorial, Education, Directory, Eco-Social Activism, Mobile Computing and Urbanity, and Latin American – Pacific / Asia New Media.
Transvergent Evening is the official reception for the Pacific Rim New Media Summit. It is the first event of the Festival open to the public and includes a keynote presentation by a world-renowned scholar, a reception at the new City of San Jose/SJSU Martin Luther King Library, and a commissioned avant-garde music concert at a local night club. A special feature of the Pacific Rim theme is the Container Culture exhibition that will be featured on Cesar Chavez Plaza that will present new media artist projects from Pacific Rim port cities."


  • Pacific Rim New Media Summit - pre-ISEA 2006
    • Working Groups
      • Creative Communities Forum
      • Mobile Computing and Urbanity
      • Curatorial
      • Latin American-Pacific/Asia New Media Initiative
      • Directory
      • Ground and Practice
      • Education
      • Pacific Rim Residency

Overview of ISEA 2006 in San Jose

  • ISEA 2006 Conference website - This is the big conference that the pacrim summit is attached to.
    • The 2006 edition of the internationally renowned ISEA Symposium will be held August 5-13, 2006, in San Jose, California.
    • The Inter-Society for Electronic Arts (ISEA) is an international non-profit organization fostering interdisciplinary academic discourse and exchange among culturally diverse organizations and individuals working with art, science and emerging technologies.

Class Policies

Attendance

  • Please arrive on time. Repeated tardiness will effect your grade!
  • e-mail me if you cannot make it in ADVANCE
    • You are responsible to bring in work the following week!

Readings

  • I will make all available for free on this wiki as link or PDF.

Grading

NOTE: Approximately half-way through the semester, students will receive a mid-term evaluation grade and brief synopsis. This will come via email. (Make sure your email address is up to date on your profile!)

  • Participation (30%)
    • Show up! Talk to each other! Talk about the project! Your entire grade is your participation!
  • Assignments (20%)
  • Projects (50%)
    • 1 Project - Leonardo DVD
    • 1 Project - MediaExperiment.Org Project (with DVD)

Office Hours

  • Before and after class, or come visit me on Mondays in the admissions office anywhere during 9-4 PM. You should still alert me if you are coming on Monday because I might have another meeting.


Communication

Specifications

This will be issue 4, vol 39, 2006 - timed to coincide with isea conf. in early august

Journal

Optional

  • We have 8 color plates in the issue to use for whatever we want

Cover

  • Specs
    • 8.5 X 11 ( 9 X 11.5 with bleeds)
    • tiff in CMYK 300-600 dpi
  • submit two files
  1. includes type elements (placement)
  2. just the artwork (no type)
  • get psd files from leonardo
  • Designer
    • Zoey

Special Article

  • Author
    • Jon Phillips
  • Summary
    • This is a special article is about this project
  • Length
    • 1 page
  • Designer
    • Zoey

Article #1

  • Author
    • Rob Kranenberg
  • Designer
    • Ronaldo

Article #2

  • Author
    • Rob Kranenberg
  • Designer
    • Ben

DVD

  • Now a promo DVD used to get grant funding
  • Use the content we want at our discretion from the ISEA 2006 Submissions
  • Single-Sided NTSC
  • Label
  • How to package?
  • Designer
    • Bobcat (also makes label/packaging)
    • Kevin
    • Ronaldo (help with menu)

Web

  • Do we want to link to our Leonardo Special Issue Efforts?
  • Where should we host notes about our DVD? Mediaexperiment.org, Leonardo.info, or sfai.edu?

Content

Client

Leonardo Journal

Client Contact is Greg Niemeyer

Leonardo/ISAST 800 Chestnut Street San Francisco, CA 94133 U.S.A.

Tel: 415-391-1110 Fax: 415-391-2385

Email: isast@leonardo.info Web: www.leonardo.info

MediaExperiment.org Special Project

In addition to the work for Leonardo, we are also working on a weekly Media Experiment to improve Diego Tuesdays. Everyone in the class has a different role. The work from this project will be collected into a final DVD for this media experiment. The website for this final project is to be collected here: MediaExperiment.org.

Schedule

This schedule is tentative, but our general contract. Visiting artists and off-campus classes to be announced.

Week 1 - T 01-24 - Introductions

  • Tues
    • First Half - Syllabus + Introductions
    • 10 minute break
    • Second Half - Go over documentation
      • Go over assignments for next class

Week 2 - T 01-31 - Outline Tasks and Procedure

  • Tuesday
    • Assignments
      • DUE: Captured footage
    • Class
      • First Half - Discuss project in general
      • 10 minute break
      • Second Half - anymore footage need to be captured?

Week 3 - T 02-07 - Project Discussion and Viewing of Content

  • Tuesday
    • Assignments
    • Class
      • First Half - Discussion
      • 10 minute break
      • Second Half - View Content

Week 4 - T 02-14 - Proposals and Discussion

  • Tuesday
    • Assignments
      • DUE: 1 page proposal about overall strategy for project (web, dvd, etc)
        • Print out copy
        • Put also on your user page
      • DUE: proposal about what you will do for semester to make diego tuesdays good
        • Print out copy
        • Put also on your user page
    • Class
      • First Half - Talk about proposals
      • 10 minute break
      • Second Half - Discuss future plans, roles, and rest of semester
        • Divide up jobs for Leonardo
          • graphic designer
          • dvd mastering
          • menu interface
          • web interface
        • Divide up weekly jobs for MediaExperiment.org
          • website design
          • podcast
          • dvd collecting podcasts
          • weekly press
          • special projects?

Week 5 - T 02-21 - Visit from Client + Continue on Projects

  • Tuesday
    • Assignments
      • DUE: Individual Assignments
        • Kevin: site design and look proposal
        • Bobcat: cards + rest of footage captured
        • Ronaldo: Podcast constructed
        • Jon: Leonardo Support Article Fleshed out
      • DUE: Proposal from people who missed class last week
    • Class
      • First Half -
        • Check out current work
        • Pam from Leonardo is visiting to talk about what is needed from us (4:15)
      • Diego Rivera Tuesdays Break at 5 PM
      • Second Half - Keep working on project

Week 6 - T 02-28 - TBD

  • Tuesday
    • Assignments
      • RONALDO: Menu interface mockup
      • RONALDO: Weekly Podcast
      • ZOEY: Cover Graphic Representing the Pacific Rim
        • 300 DPI at Letter size (use your best tool)
      • ZOEY: External Packaging and Label Mock-up
      • ZOEY: Weekly Press Release
      • KEVIN: External Packaging and Label Mock-up
      • BOBCAT: All content put into DVD Studio Project
      • BEN: All content put into DVD Studio Project
      • KEVIN: All content put into DVD Studio Project
      • JON: Jon write-up basic article about what we are doing for the conference and future (to be included in Leonardo)
    • Class
      • First Half - Continue to work on DVD mastering and connecting menu to content
      • 10 minute break
      • Second Half - Continue to work

Week 7 - T 03-07 - All Packaging and Graphics due for Issue

  • Tuesday
    • Assignments
      • ALL: Updated assignments
      • RONALDO: Weekly Podcast + 1 special article
      • ZOEY: Cover Graphic Representing the Pacific Rim
        • 300 DPI at Letter size (use your best tool)
      • ZOEY: External Packaging and Label Mock-up
      • ZOEY: Take pictures of Diego Tuesdays
      • KEVIN + BOBCAT: DVD Promo
      • KEVIN: Weekly PR + Site update
      • BOBCAT: post and distribute fliers
      • BEN: 1 special article
      • BEN: Make weekly flier (plus sabotage homepage project)
      • JON + ZOEY: Jon write-up basic article about what we are doing for the conference and future (to be included in Leonardo)
    • Class
      • First Half - Review everyone's current work + workshop plan?
      • Diego Tuesdays Break + Record
      • Second Half - Keep working on Leonardo

Week 8 - T 03-14 - SPRING BREAK (NO CLASS)

  • Please keep online on your email as we will communicate possibly about due-dates, etc.

Week 9 - T 03-21 - Any Leonardo Cleanup

  • Tuesday
    • Assignments
      • DUE: All files and changes need to be brought to class
      • ALL: Updated assignments
      • RONALDO: Weekly Podcast + 1 special article
      • ZOEY: Cover Graphic Representing the Pacific Rim
        • 300 DPI at Letter size (use your best tool)
      • ZOEY: External Packaging and Label Mock-up
      • ZOEY: Take pictures of Diego Tuesdays
      • KEVIN + BOBCAT: DVD Promo
      • KEVIN: Weekly PR + Site update
      • BOBCAT: post and distribute fliers
      • BEN: 1 special article
      • BEN: Make weekly flier (plus sabotage homepage project)
      • JON + ZOEY: Jon write-up basic article about what we are doing for the conference and future (to be included in Leonardo)
    • Class
      • First Half - review modifications
      • Diego Tuesdays update
      • Second Half - continue reviewing/working

Week 10 - T 03-28 - Leonardo

  • Tuesday
    • Assignments
      • DUE: FINISH LEONARDO PROJECTS!!!
    • Class
      • First Half - mediaexperiment.org
      • Diego Tuesdays Recording Session
      • Second Half - mediaexperiment.org

Week 11 - T 04-04 - Leonardo

  • Tuesday
    • Assignments
      • DUE: FINISH LEONARDO PROJECTS!!!
    • Class
      • Work on Leonardo things...
    • Week
      • THIS IS THE FINAL WEEK TO WORK ON LEONARDO!!!

Week 12 - T 04-11 - MediaExperiment.org

  • Tuesday
    • Assignments
      • DUE: Final Leonardo work should be done by this time
      • DUE: Final DVD for review and comments
    • Class
      • First Half - Leonardo DVD Review + Any Article Reviews/Revisions
      • Second Half - Rest of the Semester Plan

Week 13 - T 04-18 - DVD Overview + MediaExperiment.org - Start working on MediaExperiment.org DVD

  • Tuesday
    • Assignments
      • DUE: Ben brings example of DVD interface/menu'ing system/story
      • DUE: Ronaldo brings in footage before next week (raw and edited)
      • DUE: Kevin brings in 3 conceptualizations of interface/menu'ing/story
      • DUE: Ronaldo and bobcat will get up here earlier to interview andcoordinate with the noontime talk on TUESDAYs.
    • General Tasks
      • Ben: leads DVD project, brings camera equipment next two weeks (maybe 3)
      • Ronaldo: helps DVD, leads editing of segments, brings video equp. next 2-3 weeks
      • Bobcat: is helping with production, interviews, lighting rig, simple editing, motion graphics when needed (I added this last one), also create the packaging for dvd (label, case)
      • Kevin: is helping where he can with overall logistics, planning, direction, takes still pictures at shows, and helps with website (planning webspace for dvd: MediaExperiment.org)
    • Class
      • First Half - Jon talks about DVD Overview and overview of system
      • Diego Tuesdays Recording Session
      • Second Half - MediaExperiment.org work + NOTE: Next class we are presenting Leonardo work at Leonardo Open House (meet in Leonardo Office at 4 PM sharp)

Week 14 - T 04-25 - Leonardo Open House (4-6 PM) + MediaExperiment.org

  • Tuesday
    • Assignments
      • DUE: Fill out the image release and dvd release forms depending on what you worked on for Leonardo.
      • DUE: Attend Leonardo Open House (Show up at 3:45 in DMS2)
    • General Tasks
      • Ben: leads DVD project, brings camera equipment next three weeks
      • Ronaldo: helps DVD, leads editing of segments, brings video equp. next 3 weeks
      • Bobcat: is helping with production, interviews, lighting rig, simple editing, motion graphics when needed (I added this last one), also create the packaging for dvd (label, case)
      • Kevin: is helping where he can with overall logistics, planning, direction, takes still pictures at shows, and helps with website
    • Class
      • First Half - Leonardo Open House 4-6 PM in Leonardo Office (show up in DMS2 at 3:45) - We are presenting our Leonardo contribution and Diego project
      • Diego Tuesdays Recording Session
      • Second Half - MediaExperiment.org work on tasks

Week 15 - T 05-02 - MediaExperiment.org DVD Finalization

  • Tuesday
    • Assignments
      • DUE: Finalize the DVD!!! SHOW YOUR PROGRESS THIS CLASS
      • BEN: Work with Kevin on the main menu interface for the DVD + bring in demo of the interface for showing + bring any and all footage for dumping onto the main DMS server/teacher station
      • KEVIN: Work with Ben on the main menu interface/navigation for the DVD + make sure the overall direction of the material matches + work with me on the website (more!) + dump photos onto the main DMS server/teacher station
      • RONALDO: Knock some more edits out of the different footage gathered + bring in all footage to dump on the main menu interface/navigation
      • BOBCAT: Work with Kevin on overall direction for motion graphics + develop simple labels + packaging solution for the DVD
    • General Tasks
      • Ben: leads DVD project, brings camera equipment next two weeks (maybe 3)
      • Ronaldo: helps DVD, leads editing of segments, brings video equp. next 2-3 weeks
      • Bobcat: is helping with production, interviews, lighting rig, simple editing, motion graphics when needed (I added this last one), also create the packaging for dvd (label, case)
      • Kevin: is helping where he can with overall logistics, planning, direction, takes still pictures at shows, and helps with website
    • Class

Week 16 - T 05-09 - MediaExperiment.org Release Party (DVD + Project)

  • Tuesday
    • Assignments
      • DUE: Prior to this event we need to finalize the DVD!
      • DUE: Release Party Tasks
    • Class
      • NO CLASS - Only participation in May 9 Mike Daddona Event in the Mission at night

People

  • Greg Niemeyer - Client / Faculty UC Berkeley / Leonardo Board Member
  • Pamela Grant-Ryan - Managing Editor, Leonardo
  • Jon Phillips - Creative Director / SFAI Faculty
    • DVD ROLE: Director/Writer
    • MediaExperiment.org ROLE: Director/Writer/Actor
  • Zoey Rosaline - Creative Design / SFAI student
    • DVD ROLE: Design and Packaging (External) + Cover Design
    • MediaExperiment.org ROLE: Design
  • Robert Fulton - Post Production / SFAI Student
    • DVD ROLE: Menu/Production
    • MediaExperiment.org ROLE: Production (and project)
  • Ronaldo Barbachano - Post Production / SFAI Student
    • DVD ROLE: Overall Design + Menu
    • MediaExperiment.org ROLE: Director of Podcast
  • Kevin Johnson - Post Production / SFAI Student
    • DVD ROLE: Editor/Producer (in charge of footage/content)
    • MediaExperiment.org ROLE: Designer/Look and Feel
  • Benjamin Mahoney - Post Production / SFAI Student
    • DVD ROLE: Mastering and Transitions
    • MediaExperiment.org ROLE: ?

Research

Software

This is a partial list of tools. Of particular concern is the dvd authoring software as there are many complaints about apple's dvd studio pro. Please don't expect to be taught about these applications in tutorial fashion, as they are all quite easy to learn and fluidity between them is of the most concern.

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